Hungry for More Sales?
Birthday Connections®
Serves You a BIG Slice of New Business
Quickly, Easily & Affordably
No Contracts • No Minimums • No Set-Up Charges • No Kidding!
Everybody loves birthdays… especially the gifts they bring!
What better way to introduce neighbors to your business—and turn them into
immediate cash sales—than by sending them a personalized birthday
greeting and valuable gift celebrating their special day!
Birthdays are the one time of year our mailboxes get filled with happy
personal cards and letters from friends and family… instead of just bills and
junk mail. And the psychology behind it is powerful!
The Psychology of Turning Neighbors
Into Loyal New Customers
Birthday Connections is based on a well-established psychological theory
called, "Reciprocity Norm." This theory says, "If I give you something,
you are obliged to return the favor and give me something in return."
When your neighbors receive your Birthday Connections greeting and gift,
you "borrow" the positive emotions of their special day and thereby create
more goodwill than at any other time of the year.
And get this: according to the National Restaurant Association, nearly 7 out
of 10 adults visit a restaurant on their own or someone else's birthday…
making this, by far, the most popular occasion to dine out by nearly 2-to-1!
In return, many recipients reward you by:
1) Responding to your offer
and spending their money (with many bringing friends and family
who also spend money)…
2) Becoming long-term repeat buyers, and…
3) Sending you a stream of enthusiastic referrals from friends and family.
Bottom-line? Birthday Connections opens the door and helps you enjoy a
flood of new business and profit… quickly, easily, and inexpensively.
Who Benefits Most
from Birthday Connections?
Birthday Connections is ideal for restaurants… spas… nail salons… hair stylists… video stores… supermarkets… jewelry stores…
bakeries… shoe stores… gift shops… clothing stores… and retail businesses of most every kind.
Limited ad budget? No direct mail experience? Too busy to start a new advertising program? Birthday Connections is ideal
for you because it's more effective than traditional advertising (and therefore more economical)… no marketing experience is necessary… and we
do everything for you. All you do is enjoy the extra flow of new business!
How Birthday Connections Works…
in 3 Easy Steps
Tell us HOW MANY neighbors you want to reach… WHO you want to promote to (men, women, or both)… their AGE range (if applicable)…
INCOME… and their DISTANCE from your business. Our marketing experts have decades of experience compiling mailing lists for tens of thousands of retail
businesses nationwide, and will custom-tailor a list according to your exact specifications… and mail your promotional greeting the month of your recipient's birthday.
For example, you might say, "I want to promote to 150 men and women… between the
ages of 21 and 45… who live within a 3-mile radius of my restaurant."
Or, "I want to promote to 100 women… between the ages of 30 and 65… who live
within a 5-mile radius of my nail salon."
Unlike some other retail marketers that try to shoe-horn your promotion into a "one-size-fits-all" promotion using a generic "neighborhood" mailing
list (which typically brings mediocre results at best), Birthday Connections lets you decide exactly what group sees your offer. We'll work together to get your offer in
the hands of the right audience.
It's completely up to you, but the more appealing your offer, the better your response. Over 14 years of testing has shown the best results come from
no-strings-attached giveaways. For example: Free Entree… Free Appetizer... Free Video Rental… Free Dessert… Free Pedicure… Free ANYTHING of value. Also,
DISCOUNTS on purchases, like: 25% Off Lunch or Dinner… $10 Off Any Purchase Over $75… Buy-1-Get-1-FREE… 25% Off Any Clothing or Jewelry Purchase… or ANY
Discount on ANYTHING!
You're giving your neighbors a gift for their birthday. But keep in mind that your #1 goal is to bring cash-paying buyers through your doors, not simply to
give a gift. So once they're inside, treat them like gold... up-sell… and enjoy a quick and easy sale.
And don't forget: every new customer could put thousands of extra dollars in your pocket over the lifetime of their association with you. That's pretty darn
good for a free entree (or whatever your offer), don't you think? We sure do! (And so do many happy Birthday Connections clients nationwide.)
The inside features all the details of your special offer, including your complete contact information (business name, address, phone, even website if you wish),
plus the all-important redemption deadline for fast action. Recipients love the separate Gift Certificate because of its high-value appearance; many will put it in their wallets and purses right away.
Inside, a colorful, upbeat letter tells your recipients about the birthday treat awaiting them. It contains the same strong sell and level of personalization as our
traditional birthday Card format. Recipients simply tear off the perforated Gift Certificate to redeem.
 1) TRADITIONAL CARD GREETING & GIFT CERTIFICATE—What a colorful, happy greeting! Features a big, yummy-looking birthday cake on the front cover with your recipient's
name emblazoned in bold, bright letters that can't be missed. Prominently displays your business name and address. Looks like it came directly from you! The inside
features all the details of your special offer, including your complete contact information (business name, address, phone, even website if you wish), plus the all-important
redemption deadline for fast action. Recipients love the separate Gift Certificate because of its high-value appearance; many will put it in their wallets and purses right away.
Your Birthday Connections Card and Gift Certificate arrive in a closed-face envelope with handwriting-like addressing that stirs curiosity... stands out… and gets opened!
(Compare that to junky-looking postcards that usually get trashed— you can't!) Choose from many pre-designed stock styles. Or get creative! Just say the word and we'll design a completely custom card with your logo and any design you want…
for no additional charge! Promote today for just $1.79 each, complete. (That's less than you'd pay for a plain old birthday card at your local Hallmark store!) Plus, there are no
set-up charges… no hidden costs… no minimum mailings… and no contracts! Ready to promote? Get Started Today!
 2) BIRTHDAY CONNECTIONS LETTER & TEAR-OFF GIFT CERTIFICATE—Prefer to announce your special
offer in a letter (rather than card) format? This style's for you! Arrives in crisp, double-window envelope with cheerful birthday graphics. Prominently displays your business name and
address. Looks like it came directly from you! Inside, a colorful, upbeat letter tells your recipients about the birthday treat awaiting them. Contains the same strong sell and level of
personalization as our traditional birthday Card format. Recipients simply tear off the perforated Gift Certificate to redeem. Or, we'll design a completely custom Letter and Gift
Certificate with your logo and any design you want… for no additional charge! Promote today for just $1.57 each, complete. There are no set-up charges… no hidden costs… no minimum
mailings… and no contracts! Learn more RISK-FREE… and start enjoying more business as early as next month. Simply click this button…
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