1. What is Birthday Connections^®?
Birthday Connections is a direct mail service by the leader in retail-merchant neighborhood marketing. We drive customers to your business by sending them a tested and proven personalized birthday Greeting and Gift Certificate with your choice of gift offers via U.S. mail during the month of their special day.

2. How does it work?
It's easy! You simply tell us how many greetings you want us to mail… who you want to reach (men, women; their age range, distance from your business and income)… and what gift offer you want to give (Free Entree… Free Appetizer… Buy-1-Get-1-Free… 25% Off Your Next Purchase, etc.). We compile the mailing list… custom design… prepare… print… and personalize your birthday greeting with your special offer… and send it via U.S. mail. You sit back and enjoy our remarkably high response rate that puts traditional advertising to shame. (TIP: When new customers arrive with your Gift Certificate in hand, be sure to provide excellent service because they could become profitable repeat customers for many years to come.)

3. What ages can I send my promotions to?
Choose any age or age range from 18+. Due to privacy rights, we cannot promote to minors.

4. Why is Birthday Connections your best choice for new customer birthday marketing?
Unlike many other companies, our 14+ years of experience preparing mailings for thousands of retail businesses across the U.S. means our mailing lists are pin-point accurate… ultrafresh… stripped of duplicates… and address and zip code checked for maximum deliverability.

Our Birthday Cards and Letters are developed and executed by top-notch ad-agency copywriting and design experts with decades of combined experience creating advertising for some of the largest and most successful corporations in the U.S. As a strategic partner of Moving Targets® and Loyal Rewards® (one of the nation's largest new-customer retail marketers serving over 20,000 merchants and 26 million families nationwide) we're the acknowledged leaders in retail merchant neighborhood marketing.

Our rock-solid reputation for getting results for thousands of retailers nationwide means Birthday Connections is your best choice and gives you the "biggest bang for your buck."

5. What does Birthday Connections cost?
It's cheap! Just $1.79 each for our Classic Birthday Card and $1.57 each for our Birthday Letter format. This one low price includes everything from A to Z! There are absolutely NO hidden charges.

Your Birthday Connections greeting is fully personalized with your recipient's name, and features our proven-effective birthday marketing message… the promotional offer of your choice… and your business name, logo, address, phone, website… and just about anything you want for no extra charge. It also includes an eye-catching mailing envelope personalized with your business name and return address… plus your addressee's name and address… and postage.

Best of all, because our redemption rates are so high, compared to traditional advertising, Birthday Connections is a steal!

6. Do I have to sign a contract?
Never. Unlike most other companies and forms of advertising, with Birthday Connections you're never required to sign a contract that forces you to participate for a set period of time. You're 100% FREE to participate for as long or short a period as you'd like. Best of all, once set up, the system runs completely on auto-pilot. You can literally forget about it and let us send you a steady stream of new business every month without ever lifting a finger.

Most of our clients send out birthday greetings monthly. Others have us promote their business only during their slow periods. Whatever you choose, our marketing experts are always happy to help you determine the best promotion frequency for your business.

7. Are there any start-up charges?
None… zero… zip!

8. Are there any minimum quantities?
Nope… never… no way!

9. Is there a deposit required?
If you give us a credit card for your monthly payments we require no payment up front. If you want us to invoice you, we ask for an estimated one month deposit. We will totally refund the deposit when you stop doing business with us, or after you establish a good payment history.

10. Which birthday greeting works best: Card or Letter?
Both formats have been designed to bring maximum response so both are equally effective. Your offer will affect response more than the format you choose. A totally free, no-strings-attached offer (Free Appetizer, Free Entrée, Free 15-Minute Swedish Massage, etc.) brings the best results. Remember: Your goal is to get people in your door so you can turn them into an immediate cash sale. Don't skimp on your offer! Do whatever it takes to get them to visit you. And when they do, they'll often bring friends and family who will also spend money. We'll work together to determine the best "irresistible" offer for your business.

11. What do Birthday Connections greetings look like?
Birthday Connections greetings are colorful, eye-catching marketing tools professionally designed for maximum effectiveness. They're the result of significant testing and tweaking by seasoned advertising agency copywriting and design professionals. Click here to view samples.

12. Who writes the Birthday Connections greetings?
Birthday Connections greetings are proven-effective promotional tools written and designed by our direct-response pros to ensure maximum response from every greeting you send. The system is 100% turnkey. We do ALL the work for you. And our #1 goal is to help you make more money… faster, easier, and more reliably than traditional hit-or-miss advertising.

13. How long before my offer expires?
Our years of testing has shown that 1 month is almost always best for birthday promotions. Shorter, and your response rate drops. Longer, and there's less sense of urgency, and your Gift Certificate may (GASP!) be forgotten. And since we mail in the month prior to your recipients' birthdays, they have a full month to redeem your offer.

14. How soon do my mailings begin after I sign up?
Sign up by the 1st of any month and your mailing will go out about the 25th of the following month.

15. Why is Birthday Connections better than other retail advertising?
You simply can't compare impersonal newspaper and magazine ads... flyers… radio and TV commercials… and junky-looking postcards, to Birthday Connections. That's because nothing beats a warm, personal message that calls your prospect by name. Add the impact of a customized birthday greeting… a valuable birthday gift… plus the fact that Birthday Connections delivers immediate response and is easily trackable… and—whew!—no wonder traditional generic advertising doesn't stand a chance!

16. How many recipients will actually redeem my Gift Certificate?
It depends on your type of business and the offer you make. Generally we get response rates of 10-15% with many customers enjoying significantly higher response. (In the direct marketing industry, anything over 2% response is considered exceptional.) One of our account representatives will be glad to discuss your situation and give you a projected response rate.

17. Why doesn't everyone redeem their Gift Certificate?
For several reasons. First of all, not everyone will see the Gift Certificate. Some people may be away… some may not need what you have to offer… and others may not find your offer to be attractive. However, our response rates are typically much higher than almost all other forms of advertising or direct mail.

18. How should I judge the success of Birthday Connections?
Very simple. If we make you more money than we cost you, you should keep using us. If your return is negative, then we are a waste of your money. Since every customer brings your gift certificate with them, tracking your response (and the additional business we create) is a breeze!

19. I'm ready to promote! How do I sign up?
Simply call 800-875-1522 and speak to one of our experienced account reps. He or she will work with you to determine the best trade areas for you to target… which birthday greeting (Card or Letter) and offer may work best… and to set a comfortable monthly budget.

Listen: every new advertiser we sign up is a tentative month-to-month privilege for us. We never take an advertiser for granted.

Advertisers can and sometimes do fire us for various reasons or for no reason at all. That's OK—we want to have your wholehearted approval every month. If we don't, we don't deserve your business.

Learn more RISK-FREE… and start enjoying more business as early as next month. Simply click this button…